Welcome to IdeaJones.com

Articles, radio stories, ads, columns, corporate communications, novels or scripts – we’re never short of ideas. We also have a small shop at Etsy.com.


Joey Jones is the published author and editor of many newspaper and magazine articles, radio stories, advertisements and commentaries, and has ghostwritten everything from speeches to love letters. She is a past Nicholl Fellowships in Screenwriting semifinalist and Fade In: Screenwriting Awards quarterfinalist. She also gathers sound and conducts interviews as a freelance field producer in the Sacramento area, and her on-air performance as “The Dying Fish” can be heard in the Water Education commercial series.

Mark Jones makes a living producing radio shows (check out Connections on Capital Public Radio’s Music Station). As Martin Jenkins, he’s heard weekday evenings on CapRadio News, and Sunday mornings on 91.3FM KUOP Stockton/Modesto. Mark has also sung, acted and directed local theater and TV.


We’re about the story. Whether it’s the facts and figures of nonfiction, or the deeper truth of fiction, we want to find just the right words, sounds, and/or images to get it across.

We’re also about the process. “Do the work right, and on time.” Life’s too short to make things harder than they have to be.


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Right-of-way, Simplified

Amtrak arrival

trains have right-of-way over
emergency vehicles, which have right-of-way over
trucks, which have right-of-way over
cars, which have right-of-way over
motorcycles, which have right-of-way over
horses, which have right-of-way over
bicycles, which have right-of-way over
skateboards, which have right-of-way over

Legally? Not necessarily. But functionally, right-of-way is determined by a combination of inertia and maneuverability. Which is to say, to prevent a collision, know where you stand in the right-of-way hierarchy, and be prepared to give right-of-way whenever someone (especially someone with more mass and/or inertia than you) seems intent on taking it. You might be right in your assertion of your right-or-way, but if you don’t want to be *dead* right, show some respect for physics, and stay aware of your surroundings.

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Shades of Carmichael

Headed out to an event we’ve never been to before. Shades of Carmichael features about 80 hand-decorated market umbrellas, which will then be auctioned off as a fundraiser for the park and for the Sacramento Fine Arts Center. Joey has painted an umbrella for the event, and has also booked a table as a “vender” (sic), which means we’ll be at the mercy of the weather. We’ll take our portable pop-up shade, and the weather report says to expect warm but not hot temperatures, so we should be okay.

Here’s one of the focal points from the umbrella Joey painted:

Fingers crossed!



Event follow-up: Had a fine time. Weather was great, if a bit too breezy for our display materials. Lunch from the gyro truck on-site. Met some fun people, sold a painting (an owl based on the same Northern Saw-Whet owl seen above) and had some good arts talks. Only thing that would have made it better would have been more people in attendance.

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Challenge Met!

Last month, I challenged myself to create a new post here every day in June. I’m happy to report the challenge has been met.
I’m not sure all those posts have done much good. Did people see them? (The bots did, because there was a definite uptick in spam messages coming in to the site this past month.) Did people actually go to one of the art shows, or the CapRadio record sale? Did you at least consider some of the points I made (whether you agreed or not)?

Now that July is upon us, I’m not going to worry about posting each day. I might, but probably won’t. If the book (BOATS/RATS) is ever to be finished, we need to spend more time editing that than web posts. (I suppose I really should quit playing Candy Crush for a while, too.)

While I may post more musings or news here, I more want to have an update on the RATS page, or the ART page. Wish me luck! I will now quit congratulating myself on meeting the challenge, and get back to writing more substantive things.

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Pack Mentality

If you’re familiar with the phrase “pack mentality,” you probably think first of its negative connotation. But pack can be a very good thing. Pack can be family, a support system, a group working toward a common goal. To that end, this article:

On Saturday, July 5 at 10:30am, local members of the Vagos Motorcycle Club will make a special appearance at Nevada Humane Society—hand delivering three-thousand pounds of pet food to help the homeless pets. The delivery will take place at Nevada Humane Society, located at 2825 Longley Lane in Reno. A parade of motorcycles will precede the trucks holding the donations.

I suppose you could think of this as a pack to pack delivery. I just thought it was an uplifting article, and wanted to share it with you. The Nevada Humane Society shelter in Reno is a no-kill facility, so animals  that go there have a good shot at finding their “forever home.”


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