IdeaJones

Tag: art marketing

  • Pumpkin Dances and Good Vibrations

    Pumpkin Dances and Good Vibrations

    ideajones-happy-jackI created this short video as a holiday greeting for our Facebook page. It’s set to the music of Mick Martin & The Blues Rockers.

     

    Fortunately, we have good working relationships with a few artists who allow us to use their music for non-commercial projects.

     

    Too often, what could be a good moment, or a good project, goes down in flames for lack of basic courtesy. Case in point…

    My friend Janice and I volunteered to hand out information for a charity at a concert. We wanted to go to the concert (The Monkees, supporting their “Good Times” cd and the band’s 50th anniversary). The charity, The Davy Jones Equine Memorial Foundation, supports a herd of horses left behind by one of the founding members of the band (Davy Jones).

    We wanted to approach people who came for the concert and tell them about the charity. From the venue’s perspective, this can go very wrong. We could have arrived and just started approaching people in line — people who might not have want to be bothered. We might have slowed down the line of people entering for the concert, talking to people who were interested, and making things harder on the people charged with seating the audience and getting the show started.

    Janice and I went the day before, explained what we were going to do, and asked who we should speak with. Because we approached the people at the venue when they weren’t too busy to talk to us, and asked politely (1) if we could and (2) how they’d like us to do it, they were receptive.

    Eventually, we spoke with the head of Operations for the venue and he had the staff set up a table and chairs for us inside, and allowed us to enter early to set up. We were told a few times by various people at the venue that they appreciated how we went about it — that we asked beforehand, and were mindful of not wanting to interrupt the jobs other people needed to do. They checked on us a few times to see if we needed anything. When the wind picked up, they even taped the back of our poster to our table so we wouldn’t have to chase it.

    Janice and I had a great time. Lots of people who are fans of Davy Jones learned about his charity, and we enjoyed the concert. We also enjoyed working with the staff at Vino Robles.

    Which is how Mark and I approached people about using their music for videos. We did it far enough ahead so that nobody was rushed, explained what we wanted to do briefly and clearly, and asked permission. It sounds simple, but I’ve seen people just charge ahead without asking more times than I can count — and it usually doesn’t end well.

    Mom used to say “Respect other people’s work and don’t get in the way of it.” Good manners are good sense. They don’t guarantee you’ll get a “yes,” but they take a lot of obstacles out of the way and make that “yes” more likely.

    Btw, I can’t say enough about Vino Robles, which is a lovely venue, and Paso Robles, a lovely small town on the California coast. If you’re making vacation plans, it’s worth checking their event calendar, picking a concert, and making a trip. We stayed at the Best Western Black Oaks, which was clean, comfortable and has a friendly, efficient staff.

  • Tips For Creative Types — Entertainment Sites and Artist Pages

    As we gather information from those who know about promoting artists and arts groups, we're sharing them. May your art thrive!
    As we gather information from those who know about promoting artists and arts groups, we’re sharing them. May your art thrive!

    Entertainment Calendars
    And Artist Pages

    Do you play music, write, dance, act, draw, sculpt or otherwise create? Do you give readings, show your work or perform? Do you have an Artist page on the entertainment websites that serve where you are?

    If not, you really should. Take Eventful.com for example. It’s a searchable site with information on entertainment options, used by residents and visitors to find that “something to do” we all look for from time to time.

    I just figured this out recently. On Eventful, you can create an account that lets you list events, but what some people don’t realize is that you can also create an Artist page. This is a chance to get your work, and yourself, out there, and a chance for cross-promotion. You see, when someone lists an event in which you’re participating, if you’ve told them you’re on Eventful, when they create the listing they can tag you as one of the people participating. You can only tag people who are on Eventful. When that person tags you in the listing, the event appears on your Artist Page as well as on Eventful’s searchable database. Someone looking at your page will see the event (good for the event) and someone looking at the event will see you.

    People can event click to say that they’d like to see you or your work where they are. If you get enough interest, you’re in a good spot to tell a venue or organizer in that town that there’s a demand to see you.

    Go to Eventful.com. If you haven’t set up an account, do. Then click on “My Eventful.” At the bottom of the page on the right, you’ll see “Add Stuff.” One of the options is “Add Performer Profile.” Click on that and follow the directions.

    There are other entertainment websites that also allow Artist pages. If you’re not listing on the entertainment calendars and websites that cover where you or your work will be, it’s time to take care of that. People can’t want to see your work if they don’t know you exist! Here’s a link to my new Eventful page so you can see what it looks like: http://eventful.com/performers/joey-jones

  • Arts Life — Dispatches From The Trenches #4

    As we gather information from those who know about promoting artists and arts groups, we're sharing them. May your art thrive!
    As we gather information from those who know about promoting artists and arts groups, we’re sharing them. May your art thrive!

    Here’s the final dispatch in this series (until we learn more)… the last part of Why Should Anyone Give A Rat’s? Advice Gleaned From The Gatekeepers:

    3) Know who you’re talking to.

    Before you submit a story idea or send a press kit, pay attention to what is on that station. Read that publication at least once and pay attention to what is in it, including the ads. Look at the website. How is it written? What does it talk about? That gives you clues to their target audience. How well does that mesh with the target audience for what you’re promoting?

    If it’s not a natural match but there’s something special, that’s your hook. Your ballet recital might not be what your average reader of Biker Bar Monthly is looking for… unless your event is Ballet and Bikes and your dancers will be performing with, or around, motorcycles. Not that there aren’t motorcyclists who like the ballet — but as Mom used to tell me, “You shoot ducks where ducks like to gather.” Your chances are better in a setting that is more in line with the style of the event.

    I’m told that if you pitch something that isn’t obviously for that publication, show or website without making the case for why it really is a good fit, that’s a big red flag.

    Also, for local stations or publications, pay attention to what your local connection is. If you don’t have any, you don’t, but if the director, or a performer, or the writer, or the artist was born in that area, lived in that area, had parents who lived there, something that connects it to that area, feel free to mention it. Not belabor it, but mention it.

    4) Remember what you’re up against.

    Don’t let it stop you — just don’t forget it. In any midsized city, there are many, many events happening almost any week in the year. That’s your competition for time/space/attention. So do your homework. Which leads me to the last one for now:

    5) Follow the *&#(#! instructions.

    Contact whoever the way they want to be contacted. There’s not one magic format. Some like email, some like snail mail. Some have an online form to fill out. Whatever it is, show the basic respect of paying attention and following instructions.

    Any show or publication gets many pitches for stories, for calendar items, for PSAs. The instructions aren’t meant to make your life difficult. They’re meant to help smooth the flow of information coming in. That’s how they are set up to handle incoming information. No point railing against it. Show that you value the chance to promote your art, your event, your performance.

    Actually, that’s the biggest complaint I’ve heard. The #1 thorn in the side of gatekeepers — people who don’t bother to do the homework or follow the instructions. Do that and you’ve just increased your chances of a favorable reception.

    There are no guarantees. You can do everything right and still not get it every time. But you can increase your chances. Good luck!

  • Arts Life — Dispatches From The Trenches #3

    As we gather information from those who know about promoting artists and arts groups, we're sharing them. May your art thrive!
    As we gather information from those who know about promoting artists and arts groups, we’re sharing them. May your art thrive!

    Continuing with Lesson #2, Why Should Anyone Give A Rat’s? or What The Gatekeeper Wishes You Knew:

    2) Think like your audience.

    A producer put it best… “Put yourself in my listener’s shoes. Why should he care?” I’ve been told one of the biggest mistakes made by people looking to get an event, or their work, mentioned (or that golden holy grail, coverage, with an interview and everything) is that they assume everyone will automatically grasp why it’s fascinating.

    Uh… no. First off, nothing is universally interesting to everyone. And chances are the person reading your press release or the person listening to that radio station knows less than you do about your event or the topic in general. Maybe nothing at all. She has no idea why she’d like to hear your lecture on 15th century art or listen to Seymour Garbick play French country tunes on his oboe.

    If you already like Seymour Garbick, or his music, or French country tunes, then yes, all you need to hear is that there’s an event with that involved, that you can afford, at a date/time/location available to you, and yay, you make plans. But an any artist or arts group survive only on the support of people who already know about it? What about people who don’t know much about it but might be willing to give it a try?

    When you’re in your car, what grabs you? What hooks your interest? Don’t assume that the public just needs to hear about your whatever to be fascinated. You should be able to explain in one minute why it’s interesting. You can expand on it, but there has to be a core. Is Seymour playing a song that hasn’t been played in 100 years? A song that’s played a lot, but Seymour happens to be the composer’s great-grandson? Or is Seymour a brilliant musician with a great reputation? Somewhere, there’s something about Seymour, or the music, or the oboe, or something that makes his performance different from the others happening that week.

    Remember that unless you’re talking to the people at Seymour Garbick Oboe Performances Monthly, your first hurdle is a Gatekeeper who may not know anything about any of that, who is looking for things of interest to other people who may not. Remember that story about the concert by the elderly guitarist? If you hear that he’s playing a song that is almost never performed, or that he taught someone well-known, or that he’s an expert but there are few chances to hear him play live, you might be more likely to pay attention, and go. Certainly the Gatekeeper is more likely to see why it might merit coverage.

  • Arts Life — Dispatch From The Trenches #2

    As we gather information from those who know about promoting artists and arts groups, we're sharing them. May your art thrive!
    As we gather information from those who know about promoting artists and arts groups, we’re sharing them. May your art thrive!

    Let’s call this one Why Should Anyone Give A Rat’s?

    A conversation I had with someone at a gallery today brought back conversations I’ve had in the past with “gatekeepers,” the people who decide whether or not to cover something. These are editors, producers, reporters, critics — people who look at your press release, press kit, what-have-you and decide if there’s a story there. If they don’t see what will interest a reader, listener or viewer, your event won’t be mentioned.

    I’ve been given some pointers on how to make a project, or event, more appealing to a gatekeeper. I’m sharing what I’ve been told in hopes some of it will prove useful (and so I remember it myself). The idea of this lesson breaks into a few parts, so we’ll start with:

    How are you saying it?

    An idea can be more or less interesting depending on how you put it. I don’t mean “spin,” that manipulation that seeks to gild cowflops and call them gold nuggets. I mean looking at your event for what is new, unusual, or interesting about it. For example: I recently spoke with a man who organizes concerts and musical performances for a nonprofit. He was frustrated by their low success rate at getting noticed in the larger arts scene in the region.

    So we talked about a recent event he’d worked on, a concert by an elderly guitarist. Sounds ripping, right? Well, I asked a few more questions and using the techniques I’d been taught, the concert with the elderly guitarist became a “rare performance by an influential musician, an expert in classical and flamenco guitar…” All of which was true. The man rarely performs any more, and was a teacher who influenced other up-and-coming musicians, including one who opened for him.

    Not spin — what you say must be true and defensible. You should be able to make a strong case for what you’re saying if you need to. Look at your subject. What’s unusual about it?