Tag Archives: marketing

Arts Life — Dispatches From The Trenches #3

Continuing with Lesson #2, Why Should Anyone Give A Rat’s? or What The Gatekeeper Wishes You Knew: 2) Think like your audience. A producer put it best… “Put yourself in my listener’s shoes. Why should he care?” I’ve been told … Continue reading

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Arts Life — Dispatch From The Trenches #2

Let’s call this one Why Should Anyone Give A Rat’s? A conversation I had with someone at a gallery today brought back conversations I’ve had in the past with “gatekeepers,” the people who decide whether or not to cover something. … Continue reading

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Arts Life – Dispatch From The Trenches

Mark and I once attended a panel discussion for writers on gaining attention for projects from the media. Editors, news producers, and people who were good at promoting their projects talked about how to approach the media when you want … Continue reading

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